The horse, complete with movable head, is "perfectly schooled" and can perform advanced movements like medium trot, medium canter, lateral work and rein back. The Ridemaster Pro is ideal for people who don't have the space to keep a real horse and yet, it will let them practice their horseback riding skills. The fully interactive set-up suits both novices and experienced riders and will let them canter and trot indoors. This kind of exercise regimen will provide the results advertised in the video when combined with a healthy diet.Billed as the "Ultimate Fully Interactive Horse Simulator", the Ridemaster Pro is proving a hit with city dwellers and serious equestrians. Unlike the machine, this allows the body to move in multiple directions – the way it’s supposed to work.
In this case, he suggests, “No horsing around – skip it.”įor those actually dedicated to toning up glutes, thighs and lower back strength, as advertised in the YouTube video, Hackley suggests placing a stability ball against the wall and rolling it up and down. Ultimately, these products don’t do enough to truly improve health, Hackley says. “If people can give us something that seems relatively logical, they’re more likely to buy it,” he says.
The ThighMaster, helped by a sexy endorsement from Suzanne Somers, made over $100 million, CNN.com reports. Roughly a year after its launch, the Shake Weight made $40 million in sales, according to C NBC.com. The Shake Weight, the ThighMaster and the 1960s-era Mark Eden Bust Developer gave the illusion of working, says Hackley. Many businesses try to tap into this river of money with gimmicky, get-fit-quick products, says Hackley, that align with the overused but stubbornly true marketing model: Sex sells. This will expand to $28.2 billion in the next five years, an IBISWorld report predicts. Gym memberships alone raked in $21.4 billion in 2011, according to a report from the for-profit South University. Health and fitness is a multi-trillion dollar industry. “It looks like it would impact your back tremendously,” he says. The machine does not engage the arms at all, Hackley points out, forcing the lower back and weak abdominal muscles to do a significant portion of the work. “Your movement is restricted by the flexibility of that machine, as well as the height and width of the seat.” “Going up and down like that is very repetitive, and some of the hip gyrations just aren’t conducive to good health in the hips and back,” he says. “I’m concerned about what happens in the legs.” “The motion of the machine does not replicate riding a horse at all,” says Fairfax Hackley, fitness trainer and WTOP contributor. Business & Finance Click to expand menu.īut one fitness and industry expert believes this, like its predecessors, does not live up to the hype and could be downright harmful.
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